Shortly after the Board was organized, Board members expressed a need to create a name and visual identity for the N CREW project at UNHS. Deliberations over an 8-month period ensued, essential elements of a title and logo were discussed, a Navajo graphic designer was consulted, and ultimately a final design among several alternatives was agreed upon. The title is written in both Navajo and English to reflect the inclusive nature of the program to all in the community, including those of older and younger generations, and those with more or less familiarity with one language versus another.

The name—“A Beautiful Way of Learning and Understanding”—connotes a harmonized blend of culture. UNHS Research Advisory Board, 2025. 10 scholarship working together to promote health and wellness. The colors in the logo include yellow, blue, white, and black—the four most important Navajo colors, with each symbolizing the great cycle of life. The crops and river represent life and fertility, symbolic of the emphasis and impact the community expects the N CREW program to have. They also convey cultural familiarity to emphasize the community-led nature of the project (in contrast to research that has historically originated from outside sources). The eagle feathers represent purification and healing, as well as balance and harmony—all attributes that the N CREW program aspires to promote. The rainbow likewise is a symbol of wholeness and balance, as well as a shield against harmful influences.